Peking University HSBC Business School (PHBS) invited Ms. Jinling Sun, CEO of La Soleille Family Office, to speak as the keynote speaker at the "Case Studies on Family Trust" lecture on November 1, 2019.

Ms. Jinling Sun shared with the audience her insights on family inheritance based on her experience in family offices. She demonstrated using the example of two large international families that the rapid decline of some large families within a few generations indicates the importance of a professionally managed family trust. Structure the disposal of a family business carefully so that wishes are respected and carried out over generations. To ensure sustainable family succession, Ms. Sun established the necessity of a long-term and strategic partnership with a professional family office.